• 什么是widget营销？ - [Widget营销]2007-07-13

  今天又过去看了看 http://widgetcon.com的文章，闲着无聊，把它翻译了一下，英语还嫌生疏，有些语句不是很通顺。

  译文： 

  widget是一种提供在线的功能性和内容的应用软件，分布遍及潜在的海量的网站。它们同时也代表一种全新的广告方式。与其它在线广告不一样，widget是由消费者自己上传到网站（个人网站，概况网页，博客）。它们是由它们的听众拉动的，而非由商家推动的。大量的上传者不仅仅是会员：由于掌握了他们自己动态和声音，帮忙建立widget的他们成为商家的宣传者。

   Widget营销是令人兴奋的，因为它允许广告客户顺从用户意愿进行，而非违背。现在广告客户可以与用户进行对话，而这，通过其它途径是没有办法进入的。这意味着一种全新的营销思想，不过如果商家想和他们的顾客继续交流的话，他们必须继续前进。

  让我们来看看一些Freewebs为广告客户的活动创作的widget: 

  原文：http://widgetcon.com/marketing.html 

  What is Widget Marketing?

  
  Widgets are small applications that provide functionality and content online, distributed through a potentially vast number of websites. They also represent an entirely new way of looking at advertising. Unlike almost all other online ads, widgets are uploaded onto sites (personal sites, profile pages, blogs) by consumers themselves. They are pulled by their audience, instead of pushed by marketers. And the publishers (largely personal publishers) who upload them are far more than affiliates: owing to these publishers’ personal dynamic and voice, they become advocates for the marketers whose widgets they help distribute.
  
  Widget Marketing is exciting because it allows advertisers to swim with the current, not against it. Now advertisers can be invited into conversations they might not otherwise have access to. It means a whole new way of thinking about marketing, but one that marketers will have to move towards if they want to continue connecting with their customers.
  
  Have a look at some of the widgets created by Freewebs for advertisers’ campaigns:

  
  
  
  
  

  Tags： translation 英语 营销 widget marketing

  发表于 20:10:13 | 引用 0 | 编辑

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